Your Clients and Readers want to Know about Your Personal Life…

You should be talking to your customers and telling them details about your personal life.

The reason for this is, because while ”talking shop” is important, what keeps the glue between you and your audience is the true getting to know each other… and that includes many details that you would not think of even relating!

Let me give you a “f’instance.”

To me, the fact that I am a Rabbi, have a long beard, study and teach Torah, and wear a fur hat on the Sabbath and Jewish Holidays is second nature to me.

I think about it as being something to talk about pretty much only when someone asks me about it.

However, to an outsider, of any religion, of anyplace in the world…. they find this kinda stuff fascinating!

They pepper me with questions like…

 

"Chassidically" Dressed (Image:Wikipedia)

”Why do you wear that fur hat?”

(too long of an answer to explain here.)

“Does it really cost over a thousand dollars!?”

(yes.)

“Have you ever trimmed your beard?”

(no.)

Being a successful business consultant and doing business ”out there” in the real world, dealing with entrepreneurs from all walks of life,  I stand out as being different – and therefore memorable.

I recently spoke to someone whom I had never met before. But just from my uniqueness, I stuck out in their mind from an interaction we had had online… and that made the relationship that much stronger from the get-go.

Let me give you another example.

Kaiser Franz Joseph of Austria. My Grandmother (whom just recently passed away!) remembered him.

When I grew up, up until the age of 27 (!) I had a great grandmother, the eldest daughter of a famous Jewish Rebbe, she remembered Kaiser Franz Josef of Austria, and went from having a cow (she told me once the cow’s name, but alas, it has slipped my mind) all the way to microwaves, Internet, and digital cameras.

Lucid until her final days, the lessons about life and life’s challenges, as well as her perspective on my business issues, were invaluable to me.

To me, this was normal, but to everyone else, being a married father of a child who can clearly remember helping his great-great grandmother get out of bed to the Sabbath table, is something that they can hear about for hours. And the timeless words of wisdom she transmitted to me are priceless – which is why people find it fascinating and listen for hours to stories, historical facts, and priceless pearls of wisdom that I have to share from the time we spent together.

What in your own history is memorable and something you should be sharing in your communications and interactions with clients?

Was your Dad in the Navy? When did you, your parents, or your grandparents immigrate to your current homeland?

Perhaps you are a twin or perhaps you remember a story, a life lesson that happened to you years ago, that you haven’t shared.

It’s hard to remember that details that are insignificant to you, or that you may be bored to death talking about, capture your clients attention and imagination… but it does!

There are lots of nuggets of gold in your own archive of memories.  Just dig in your past and find them… it will help you connect on a personal level to your customers!

The first thing you need to do is… BE MEMORABLE!