From the Business Marketing Advice Mailbag:
On Tue, Mar 16, 2010 at 9:28 PM, Bill wrote:
I have the rights to a skin care formula that the world should know about. It is clinically shown to regenerate new skin cells 400% faster than normal.
Because of this, it reduces scarring 85%, takes burn pain out of burns and sunburns, reduces or eliminates itching especially in healing burns, takes care of poison ivy/oak in a single application, and takes care of a host of other skin issues such as acne, eczema, etc.
However, all these require medical FDA clinical and approval to claim and that takes a million dollars.
I even have the (important person in the field) ready to recommend it to everyone in the association and the US military as soon as I have FDA approval.
But at the moment, I am reduced to selling this as a cosmetic cream, which I do… but the economy is killing the cosmetic market and I have almost no marketing budget.
This one product replaces all the multi-product skin regimens with 30 seconds, twice a day. And I guarantee the best skin of of a person’s life or full refund.
How do I let the women of the world know this product exists? How do I find countries to sell my product for burn treatments that are not regulated by the FDA?
I have the best skin care product ever tested by (famous) Laboratory, the unpaid endorsement of the top burn and plastic surgeon, and a product that can relieve suffering world wide and I am growing at a snail’s pace.
Any ideas?
Thanks,
Bill
Creative Marketing in the Early 1900's
My Response:
Hello Bill,
Did you realize what you just said in this email? something very powerful!
that is the angle you should use in your marketing… get publicity using it!
How about…
” Amazing cream that could possibly save thousands of lives reduced to cosmetic cream due to lack of funds”.
Eyeballs reading such an article (especially with the fact that …) willing to come on board and say so!) could really really give you lots of eyeballs and publicity.
Another idea: have you considered selling it in a country outside the USA where you would be able to market it easier…and then take that money and turn in back around into your business?
A third idea would be direct mail to people that have burns, or to burn care centers that could hand out free samples. Icy Hot (a glop that heals muscle pain) was sold at a loss of .50 cents for each bottle, but each person that bought was very likely to buy $36 dollars more of the product that year one the liked it… and now it is a bestselling product in every supermarket and on TV as well. (I believe this was done by marketing legend Jay Abraham, if I am not mistaken.)
Question back to you- once people have tried it, were they willing to give you a testimonials? any photo or video proof that it works??
Issamar Ginzberg
http://www.issamar.com
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