in a nutshell, as a general rule:

Take the market need, and then build a business to cater to that need.. not the way of “open a handbag store because you like handbags and pray people come.”

I’ll go into this in depth in a post later this week, so stay tuned!

What would the boy have done if he had no arrows? Think through the story as if you were the young archer….

That is a priceless paradigm shift! Very true- and a nutshell wrap up that’s very expressive about the raw power of direct marketing.

What if he could market the arrows for sale as “guaranteed to hit the center of the target or your money back”… and then explain how his “Arrow System” works?

The boy changed the rules to suit his outcome and made it appear he was an excellent marksman! Infact he was able to fool even the most gifted of experts.

What if you can make your marketing so compelling that you never needed arrows again? What if targets (potential customers) came to you and demanded you shoot them… that my friend is the power of targeted marketing.