Comments on: The Ben Ish Chai – on Marketing http://issamar.com/strategy/the-ben-ish-chai-on-marketing/ Small Business Ideas and Powerful Marketing Strategies Wed, 30 Nov 2011 00:21:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Rob Anspach http://issamar.com/strategy/the-ben-ish-chai-on-marketing/comment-page-1/#comment-125 Rob Anspach Fri, 04 Jun 2010 13:14:51 +0000 http://issamar.com/strategy/?p=59#comment-125 Nice Story! Although if someone sends me the mustard of month club ...that's it they are off the inheritance list. Nice Story!

Although if someone sends me the mustard of month club …that’s it they are off the inheritance list.

]]> By: Hillel http://issamar.com/strategy/the-ben-ish-chai-on-marketing/comment-page-1/#comment-34 Hillel Tue, 26 Jan 2010 20:10:12 +0000 http://issamar.com/strategy/?p=59#comment-34 As Reb Shlomo says: People like stories not theories As Reb Shlomo says: People like stories not theories

]]> By: Hank Shrier http://issamar.com/strategy/the-ben-ish-chai-on-marketing/comment-page-1/#comment-33 Hank Shrier Tue, 26 Jan 2010 18:51:37 +0000 http://issamar.com/strategy/?p=59#comment-33 Great story, Where do I get the pickles. It also illustrates people being small minded and envious. That may have a good deal to do with what happened. You also illustrated the value of expert third party validation. The street person had nothing personally to gain from letting someone know the value. That made his worlds even more trustworthy. So you see, you did all of us a great service by bringing us this story. You did even more by having a story that when read properly makes other points. So just like the painting in your story, YOUR story is worth at least double its value. Thanks for your great story and insights Hank Shrier Great story,

Where do I get the pickles. It also illustrates people being small minded and envious. That may have a good deal to do with what happened.

You also illustrated the value of expert third party validation. The street person had nothing personally to gain from letting someone know the value. That made his worlds even more trustworthy.

So you see, you did all of us a great service by bringing us this story. You did even more by having a story that when read properly makes other points. So just like the painting in your story, YOUR story is worth at least double its value.

Thanks for your great story and insights

Hank Shrier

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