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Enjoy this excerpt from a seminar I gave last night! In it, we discuss why sometimes businesses can be very successful- and yet at the same time eventually need to fold because no profit is possible… BTW: Just as with coupons, or using Barter networks, or using Facebook, I always try to delve into each thing in depth . . . → Read More: Are you in the wrong business? Once upon a time, there lived a fine gentleman, who we will call Aaron. Aaron had carefully saved a nest egg over many years of hard work, and had amassed a small fortune. A businessman named Eli, attending a recent even at which I presented, told me the following story: “I used to own a retail store”. Eli said. “and being a young twenty-something, I felt that people were not taking my advices seriously enough, and were in essence not buying what was good for them because they “didn’t trust . . . → Read More: Wearing Glasses to Deceive People is Kosher, Right? |
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