Opt-In Page

On your website, when a reader get to your opt-in page, it should be clear what specific action you want them to take.  On the homepage, you want what’s called an “opt-in page.” This means once they’re on your site, the most important thing you want from them is their email address, regardless whether they . . . → Read More: Boring (but Important) Stuff; Opt-Ins and Email Management Systems!