Once, at a seminar at which I presented, I had not enough business cards to go around to the crowd. While I was speaking the subject of business cards came up and what you can do with your business cards to be unique.
Someone asked me “can I see your card”? I said “Yes…” and then pulled out my cards only to realize I did not have enough for everyone…
People were running up to me and taking cards MID SPEECH… it was just crazy… Had I had enough then many of the attendees would never have even asked for one, let alone fight over it… it was the very fact that there was a limited supply that made people so desperate to get their hands on one.
Scarcity works! How do you use scarcity in your business? “Limit 10″ or “Expires 03/01/10″ or some other form?
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