1) poll your audience. what do they want more information about specifically?
2) take the three of five most wanted ones and create an outline with each one as a master topic, and having three subtopics; one example, one tip, and an “golden nugget” about each of those topic.
3) record. let the conversation flow freely, but use the outline as a base.
4) no editing required (or very minor..) its the “fly on the wall” aspect— people love that “here is a chance to listen in on a private conversation between award winning marketer blah blah blah and myself…”
5) give away a few copies of the audio to people in the audience to get feedback ( the positive ones of which at least are commonly known as testimonials assuming they liked it and they found it valuable.)
6) sell. (or transcribe so you have more of a package” or “system” and sell for more because of the higher perceived value.)
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