One of the biggest challenges I often hear from people starting a new business and entrepreneurs on a shoestring budget is:
I know marketing is important, but I don’t have the money to make it happen…”
All you need is a little creativity…. and you can make some amazing things happen for your small business marketing.
in this blog post, I want to focus on a website called fiverr.
But first; a warning: fiverr is addictive. it’s quite easy to spend $40-50 bucks on a few gigs that are just too good to pass up.
Fiverr is a site that is brilliant, fun, and valuable. Jobs, (which are known as “fiverr gigs”) are priced at $5, across the entire site.
Gigs are divided into different categories, such as Funny and Bizarre, Social Marketing, Graphics, Writing, Technology, Business, Silly Stuff and Programming.
I’ve had a couple of gigs done for Issamar.com. While they aren’t the type of class that I personally use for my marketing, they are a great way of getting a quick demo or mock-up done… or, for example, getting someone with specific expertise to do a task for you. I’ve personally used fiver to have a letter written and phone call made on my behalf in Chinese, and to phone out specific insights for iPhone app development. ($5 got me an hour of time with a programmer on the phone who gave me priceless insights in regards to a project i’m working on for a client.) You can also get hundreds of views for your YouTube videos, LinkedIn recommendations (unbelievable!!) and a logo designed for your business…
Here are some of the gigs I had done, for the grand price of $5 apiece. Enjoy!
Jordan Confession. Offbeat… but different.
Your words or business logo etched in Stone. Really like this one!
Logo in ink- Great intro to your vlog posts and videos. or your website!
Remy Recommends Small Business Marketing Expert Rabbi Issamar
and, my favorite small business marketing video so far:
This gave me material for a marketing experiment, new connections to make… and a great blog post that will attract new eyeballs and new viewers to my blog.
Side thought: There area ton of gigs offering “video testimonials”, which seem to be a very seedy pat of the site- I can imagie ad youtube and video technology improves, it will be quite easy to identify who the paid shills are that say anything for $5.
And as the Federal Trade Commission has cracked down on fake testimonials, I think it’s a mistake for fiverr to allow these to exists- it drags down the site as a whole.
Tell me: How could You use one of these $5 fiverr gigs to generate buzz and interest?