Comments on: How to make it super easy for people to buy from you http://issamar.com/strategy/how-to-make-it-super-easy-for-people-to-buy-from-you/ Small Business Ideas and Powerful Marketing Strategies Wed, 30 Nov 2011 00:21:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Hank Shrier http://issamar.com/strategy/how-to-make-it-super-easy-for-people-to-buy-from-you/comment-page-1/#comment-64 Hank Shrier Sat, 27 Feb 2010 23:15:15 +0000 http://issamar.com/strategy/?p=151#comment-64 With the professionals you mentioned, they are covered by insurance. It doesn't matter what any else thinks, the only one whose opinion is the potential customer. The numbers work in the favor of risk reversal. Great idea With the professionals you mentioned, they are covered by insurance.

It doesn’t matter what any else thinks, the only one whose opinion is the potential customer. The numbers work in the favor of risk reversal.

Great idea

]]> By: Michael Devers http://issamar.com/strategy/how-to-make-it-super-easy-for-people-to-buy-from-you/comment-page-1/#comment-63 Michael Devers Sat, 27 Feb 2010 22:41:50 +0000 http://issamar.com/strategy/?p=151#comment-63 Guarantees are a great addition to effective marketing. As the Rabbi says, it removes the most common objection of a prospective new customer - "What if I don't like it." Interestingly, some business owners throw up their own objection to guarantees! "What if someone takes advantage?" You have to realize that some percentage of the people - no matter what kind of byzantine rules you put on the guarantee - *will* take advantage. Better to write off a percentage as "guarantee shrinkage" and then make the guarantee as easy as possible for the vast majority that will give your offer a fair shake. Regarding Rick's quandary: I know this may not apply to every service business, but in my service business I plan to give the entry-level client the first two months free. If they are with me for the third month, we're golden. Guarantees are a great addition to effective marketing. As the Rabbi says, it removes the most common objection of a prospective new customer – “What if I don’t like it.”

Interestingly, some business owners throw up their own objection to guarantees! “What if someone takes advantage?” You have to realize that some percentage of the people – no matter what kind of byzantine rules you put on the guarantee – *will* take advantage. Better to write off a percentage as “guarantee shrinkage” and then make the guarantee as easy as possible for the vast majority that will give your offer a fair shake.

Regarding Rick’s quandary: I know this may not apply to every service business, but in my service business I plan to give the entry-level client the first two months free. If they are with me for the third month, we’re golden.

]]> By: Rick Rakauskas http://issamar.com/strategy/how-to-make-it-super-easy-for-people-to-buy-from-you/comment-page-1/#comment-62 Rick Rakauskas Fri, 26 Feb 2010 02:15:44 +0000 http://issamar.com/strategy/?p=151#comment-62 Good Question Rabbi. That is the problem in any service business, expecially where you supply only a service, such as accounting, medical services, legal advice or marketing consulting. How does the client measure success? How does he know he got a good deal? Lots of lawyers are terrible - their advice sucks. Some accountants will get you in trouble with the tax authorities. Plenty of marketers don't even practice what they preach. And often doctors may kill you, or you may get sicker. What I consider to be so-so service, the next person may consider it to be outstanding. Perplexing and I have yet to discover an answer ... Stay Awesome Rick Good Question Rabbi.

That is the problem in any service business, expecially where you supply only a service, such as accounting, medical services, legal advice or marketing consulting.

How does the client measure success? How does he know he got a good deal? Lots of lawyers are terrible – their advice sucks. Some accountants will get you in trouble with the tax authorities. Plenty of marketers don’t even practice what they preach. And often doctors may kill you, or you may get sicker.

What I consider to be so-so service, the next person may consider it to be outstanding.

Perplexing and I have yet to discover an answer …

Stay Awesome
Rick

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