Opt-In Page
On your website, when a reader get to your opt-in page, it should be clear what specific action you want them to take. On the homepage, you want what’s called an “opt-in page.” This means once they’re on your site, the most important thing you want from them is their email address, regardless whether they already have come to your site because they’ve seen your articles, seen your videos on YouTube or whatever.
Their email address is important because once someone enters and then leaves your site, you have no way of contacting them again. With an email address, they’re on your list–and you can send them emails all the time.
Many experts claim that it takes seven contacts with a person before they will buy from you. And, with the convenience of email, you can easily interact with them seven times without too much effort.
Email Management System
Once you have email addresses and names on your list, you need to have an email management system.
The one that I personally use is aWeber www.aweber.com. (not an affiliate link.)
It puts the contact information for all the people that filled out the form on your webpage into a mailing list. This mailing list can have an auto responder–an automatic way to send rotating messages to new names.
Not everyone gets the same message every day but every single person, whatever their status with you, whenever a person joins, one day later they receive an email. Four days later they receive the next email.
This effective system allows you to communicate with one person at email number twenty and one person at email number one.
Opt In to the list so you get emails full of good advice from me…. Fill in your contact information in the form on your right side of this page!
Recent Comments